What is a ski holiday to you, then? Is it constant, all day action out on soaring, snow capped peaks from dawn till dusk, or simply the social side of aprs-ski, with dusk till dawn partying and then repeat as necessary?
This being said, many brave skiers have managed to combine both. Where best to achieve that perfect marriage of fun and frivolity, then? See below for a rough guide to some of Europe's top-drawer ski resorts.
It is hard to beat Chamonix, with a magnificent location in the looming shadow of Mont Blanc. It was the site for the very first Winter Olympics back in 1924, and offers several bracing runs, including the world famous twelve miles Vallee Blanche along the Mer Du Glace glacier.
Kitzbuhel in Austria is another famous and luxurious resort. The Hahnenkamm is held every January here, and is considered to be among the most challenging, adrenaline fuelled runs on the World Cup circuit, but the area- set around a seven hundred year old mining town- also offers several less daunting challenges.
Also in Austria, St. Anton is where Alpine skiing began. Popular with celebrities and the wealthy, staying here is a great experience. The town itself is a Tyrolean wonderland of almost chocolate box prettiness. Set amongst awe-inspiring Austrian mountains, it is often claimed to offer the best aprs-ski partying in the world. Switzerland boasts the resort of Zermatt, which enjoys possibly the most awe inspiring setting in Europe, in the shade of the mighty Matterhorn itself. The village itself is a completely car free, pedestrian paradise that boasts cattle stables and designer shopping in quirky, delightful proximity.
Zurs is another Austrian benchmark, situated in the Arlberg area with the nearby village of Lech providing a charming backdrop for the plethora of pristine ski slopes. This region has been a luxury option for more than a hundred years, and has always put the emphasis more on style and old world charm rather than hype.
Davos in Switzerland is known as being the highest sking ski resort in Europe. Standing at 1,560 metres high, it is popular with ski enthusiasts as well as royalty. With no less than seven different mountains, Davos also offers the widest range of ski options available anywhere on the continent.
Cortina D'Ampezzo in Italy is a popular place for a social, party filled skiing holiday, remaining popular throughout Europe. Located at the eastern end of the vast Dolomites range, it gained fame after hosting the 1956 Winter Olympics.